Some businesses will focus on their slogans and mission statements when they’re designing their brand identities. Obviously, those brand identity elements can be very important.
However, there are some businesses that lack slogans. Those businesses will still frequently have logos. If they don’t specifically have logos, their brand identities will at least have a visual component of some kind. Organizations like Bungalow Creative may have helped them originally.
It may take someone a few seconds to remember a slogan. Even catchy slogans can be forgotten after enough time has passed. Some people may not even hear about certain slogans.
However, the images associated with a particular company or brand will usually become identifiable much more quickly than any written piece of information. People might even start thinking of a particular company after they see a certain image, and they won’t immediately realize that it happened in that … Read MoreRead More »