Marketing Advertising and Branding BA Hons

You need somewhere flexible for numbers because lots of people fail to attend events that they consider to be free and of relatively low priority. Some venues are prepared to offer special deals for first events, on the basis that if it works they’ll have the chance of further bookings. Often an unusual venue can be a significant part of the attraction to the event.Negotiatewith your potential venues to achieve the best deal. The extent to which you sell your own products/services at a training/informative event depends on the situation. Decide the level of privacy and anonymity which is appropriate for your survey. On the other hand, a survey of business customers generally works far better if respondents are known and given the opportunity to express specific views from their own particular standpoint.

This module will enable you to understand how an effective visual merchandising strategy is crucial for creating market differentiation. Pop-ups – Unlike the other types of digital advertising methods which can help to raise general awareness, pop-up ads are used to target people who already have an interest in your business. Pop-ups tend to be used on a brand’s website and are shown to new users who already know of your brand. These ads are most useful for encouraging users to take a specific action, like signing up for a newsletter or using a discount code as an incentive.

Creating Surveys and Questionnaires

Most website hosting solutions and providers now include traffic statistics packages. Google Analytics has become the industry standard tool for website tracking and analysis. Many search engines take account of page update frequency, so update your website frequently.

  • Running a business Running a business and need support with the Coronavirus and other things?
  • Adaptability/universality/’translatability’/’internationality’- potential to find newness/originality for offerings which have a wide/international audience.
  • Gain an in-depth appreciation of the integrated marketing communications planning framework and its relevance in developing and delivering contemporary marketing communications campaigns across a range of industry sectors.
  • Choosing online advertising options on platforms that are relevant to your business can be an effective way to target your ideal audience.
  • Avoid cluttering the advert with fancy images, colours and backgrounds.

While poor governance can bring serious legal consequences, the law can also protect business owners and managers and help to prevent conflict. A well-targeted headline – this should catch the reader’s attention and make them want to read on. If you include vouchers in print advertisements, use a different code for each publication they appear in. This allows you to pinpoint where incoming vouchers have come from. Getting into an online directory – you get set up entries with directories like and, as well as more specialised directories.

To successfully reap the rewards of advertising, it needs to be closely aligned with your overall marketing goals. For this, it’s important to map out what targets you want to achieve so that you can put an advertising strategy in place to work towards them. Audience profile; internet advertisements can be highly targeted to reach precise audiences most likely to engage with your brand. To learn more, take a look at our guide to search engine marketing here. Print — Print advertising is any type of promotional material that is printed into a physical product and distributed on a wide scale.

Audio content is convenient to consume and can increase your reach when uploaded to sites such as iTunes and Stitcher. They’re cheap to produce and are a great way to build trust with your target audience. Just make sure you have something valuable or entertaining to share that’s in line with your brand.

Newsletter formats are extremely flexible and varied – anything from a multi-page magazine, to a single email. N.B. This does not affect or undermine the rights of employees who might have good reason to act as ‘whistleblowers’ in raising or publicising matters of corporate wrongdoing. Organisations have a duty to manage publicity so that it is fair, ethical and truthful. Suppressing the truth in many situations amounts to a criminal act, and great care must be exercised by organisational leaders in handling the transparency of any matter which could have serious legal implications. If you wonder why so many people are quoted in the news media as saying, “No comment,” it’s usually because they’ve been taught to do so, and are following a policy. Research and keep an up-to-date list of relevant editorial contact names and numbers, journalists, departments, email addresses, etc.

Financial and Funding Business Contingency Planning with Kevin Harfield

If you’re a charity this type of direct approach could also prove successful, as long as you make it clear why you’re specifically approaching them e.g. ‘we know you’re an animal lover’. Again, this is another gamble, but the potential exposure is worth the effort. While PR stunts can become pretty expensive, sometimes it’s simply the idea that can win coverage. Take a look at other successful PR stunts online and see how you can tailor these approaches to your brand and marketing goal. A great recent example isDavid Lloyd’s Run For Your Bun campaign.

Find information and services

Please consider this trend towards digital/online when reading this section, and assess accordingly the extent to which traditional printed materials are essential or advantageous for your various products and services, etc. The same applies to texting, via mobile/cellular telephone systems. Remember also that advertising forms a part of your business plan, which is aimed at being profitable. This is especially important when your advertising is aiming to produce direct responses and sales .