However, you can’t buy one manufacturer’s car, another manufacturer’s service, and a third manufacturer’s price when you actually make a choice. Finally, none of the four Ps describes particularly well what marketing people do. However, one of the goals of this book is to focus on exactly what it is that marketing professionals do.
With his visit cut short by Covid-19, Tom hopes to return to ULMS in the new academic session. Hassle is the time and effort the consumer puts into the shopping process. The equation is a personal one because how each consumer judges the benefits of a product will vary, as will the time and effort he or she puts into shopping. In other words, value is what the customer gets by purchasing and consuming a company’s offering.
Some companies, such as Office Depot, have created recycling centers to which customers can take their old electronics. Service-dominant … Read MoreRead More »