90% of survey respondents believe influencer marketing to be an effective form of marketing. This module is designed to provide students with a framework for understanding marketing communications at a strategic level within various contexts. The programme offers a variety of highly engaging learning materials and activities.
During the growth stage, the product’s sales/revenue is increasing, which may stimulate more marketing communications to sustain sales. More entrants enter into the market, to reap the apparent high profits that the industry is producing. Back in the early days of influencer marketing, many firms found the whole process of… As the hottest social media platform this year, TikTok has become the go-to marketing… Possibly because an Instagram post sticks around for a while, yet a tweet can quickly vanish into a user’s feed, Instagram posts tend to give higher engagement rates than tweets.
Value and one-to-one are both natural extensions of the … Read MoreRead More »