TheMotorettes

90% of survey respondents believe influencer marketing to be an effective form of marketing. This module is designed to provide students with a framework for understanding marketing communications at a strategic level within various contexts. The programme offers a variety of highly engaging learning materials and activities.

During the growth stage, the product’s sales/revenue is increasing, which may stimulate more marketing communications to sustain sales. More entrants enter into the market, to reap the apparent high profits that the industry is producing. Back in the early days of influencer marketing, many firms found the whole process of… As the hottest social media platform this year, TikTok has become the go-to marketing… Possibly because an Instagram post sticks around for a while, yet a tweet can quickly vanish into a user’s feed, Instagram posts tend to give higher engagement rates than tweets.

Value and one-to-one are both natural extensions of the … Read More

Now, let’s look at some of the newer models to hit the https://www.wikipedia.org/ scene. While they may not have been around as long as the more traditional models, they take into account the current marketing climate and often focus on start-ups. A Marketing Framework does more than just keep you focused on the task at hand.

This includes a study of the consumer behaviour, current and future market trends, an analysis of the activities and progress of your competitors and various other political, legal, economic and social aspects. Long-term and stable consumer relationships form one of the major factors that contribute towards the growth and progress of a business. Maintaining strong consumer relationships is the key to a business’ survival, and effective marketing is the only way to ensure long-lasting consumer loyalty.

She’s a marketing professional and author of “Consumer Behavior for Dummies.” It soon became apparent that organizations and … Read More