Squeezed profit margins and an oversupply of news online means consolidation is on the cards. Publishers need scale to balance the power of the tech platforms and to achieve economies around new technology and skills. Scale will increasingly mean operating across multiple platforms so expect TV/print mergers, challenging regulators to think differently about issues such as media ownership and pluralism. At the same time, the era of VC money flowing freely into pure media start-ups will come to an end as it becomes clear that the majority of ad revenue will continue to go to tech platforms. With media start-ups looking to be acquired, strategist Kevin Anderson predicts that “there will be a wave of acquisitions mostly by big entertainment and broadcasting firms”.
An interdisciplinary approach is needed if some progress is going to be made in the social media space, feels Julian Sanchez, a senior fellow at the Cato … Read MoreRead More »